The Body Shop has always been known for the company's morals. They are well known for using all natural products, they are against animal testing, & they always support organizations and charities with good causes. Their core values are community fair trade, activate self esteem, defend human rights, protect our planet, and ethical trade. The company has been known to promote these values in every product and in all their retail locations. They have gained their popularity not only by having good products but also by the participation of the people who support these same values.
The main slogan of the store is "Beauty with a heart". They put emphasis in becoming beautiful not only on the outside but on the inside as well. "We believe there is only one way to beautiful, nature's way. We've believed this for years and still do. We constantly seek out wonderful natural ingredients from all four corners of the globe, and we bring you products bursting with effectiveness to enhance your natural beauty and express your unique personality. And whilst we're doing this, we always strive to protect this beautiful planet and the people who depend on it. We don't do it this way because it's fashionable. We do it because, to us, it's the only way. " The body shop's foundation for the company is what makes it stand out from it's competitors like Bath and Body works and Victoria's Secret. They have similar products like fragrances, cosmetics, and bath items but this particular company separates themselves by concentrating on what's natural.
They're strongest advantage is the support of customers against animal testing. In 1996 they started their campaign against animal testing and raised four million signatures. In 1997 they became the first international company to sign up to the Humane Cosmetics Standard which is led by the international animal protections group. In 2004 The European Union banned animal testing for finished cosmetics products. In 2008 the BUAV praised the company's policy and standards. In that same year they also won the Royal Society for prevention of animal cruelty and Good Business award for cosmetics. In 2009 they are given the Lifetime Achievement Award by RSPCA. Just last year they have started to support the launch of cruelty free international. The Body Shop has stayed 100% consistent in their standards and that is what has gained their advantage over it's competitors and the loyalty of their customers.
Over the years This company has also released multiple campaigns such as Stop sex trafficking of children and young people, Prevent HIV, Stop violence in the home, Choose positive energy, Declaration of human rights, Self-esteem, and Against animal testing. When these campaigns come out their sales have been proven to increase. It makes their customer aware that they care about more than making money. They make you look good and feel good about yourself.
Their body butter is their best selling product. It is a thicker consistency than most body lotions to provide a deeper and longer lasting hydration. It comes in scents including:
aloe, blueberry, brazil nut, chocomania, cocoa butter, coconut, dreams unlimited, floral acai, hemp, japanese cherry blossom, papaya, love etc, macadamia, mango, moringa, moroccan rose, olive, passion fruit, pink grapefruit, raspberry, satsuma, shea, strawberry, sweet lemon, sweet pea, vanilla, vitamin e, and white musk. Although some have more popularity over the others it is definitely a crowd favorite. My personal favorite is the Vitamin E because for me, it really does improve your skin. I have really sensitive and dry skin but i just have to use it once in the morning and it lasts me throughout the day. The company describes that it has antioxidant vitamin E moisturizes and protects skin against environmental aggressors, Community Trade shea butter and cocoa butter are excellent moisturizers that soften skin for up to 24 hours, Community Trade organic soy oil is very rich in essential fatty acids that help to repair skin’s moisture barrier and restore smoothness.
A review online from Curl Gurl states "I love this body butter. I have used it in
the past, but am currently using is on some scars from a recent surgery.
The vitamin e body butter is softening the scars and making them appear
lighter. A definite must with great moisture!". It has a 4.8 out of 5 stars review and 97% of customers would recommend it to a friend. Compared to Bath and Body works that have body butter only as a portion of their sales, they are more concentrated on the scent of the product rather than the feel. Their product only received an average of about 4 stars and many reviews complained about the texture and greasiness but loved the scent.
Overall The Body Shop has done great in not only maintaining their customers and sales but also increasing them. They are consistently coming up with new natural ingredients found all over the four corners of the globe to improve your skin and body. They currently have stores in UK, Belgium, Austria, Greece, Sweden, Iceland, Canada, Denmark, Ireland, Finland, France, Netherlands, Cyprus, Germany, Switzerland, Singapore, Australia, Italy, Hong Kong, Malaysia, Norway, Bahamas, Bahrain, Portugal, Spain, Kuwait, Oman, Malta, Antigua, Bermuda, Qatar, Saudi Arabia, Gibraltar, USA, Taiwan, Cayman Islands, New Zealand, Indonesia, Japan, Luxembourg, Mexico, Brunei, Thailand, Macau, Philippines, Korea and are still continuing to grow.
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