This popular
phrase came from the internationally known campaign that promoted sun
protection started by the Cancer Council Victoria in Australia, 1981. This campaign
encouraged people to protect themselves by minimizing sun exposure to prevent
getting skin cancer. The campaign showed a singing and dancing Sid Seagull
delivering the message.
The main concept
was to SLIP on a long sleeve shirt, SLOP on 30+ sunscreen, and SLAP on a hat.
It was later extended with SEEK shade and SLIDE on some sunglasses. This simple
and catchy phrase made cancer awareness extremely prominent and it was used all
over the world.
Eversince this
campaign, the most common forms of skin cancer such as basal-cell carcinoma and
squamous cell carcinoma has decreased in Australia. It has been more than 25
years but this campaign is still being taught in school and preventing skin
damage and other illnesses caused by being over-exposed in the sun.
"The Slip! Slop! Slap!slogan is the core message of the Cancer Council's SunSmart program and has become part of the Australian language."
It is good to know that children are becoming aware of matters like these. Although there's nothing wrong with having a little fun out in the sun, it is always better to be safe than sorry. I believe that this campaign has made a huge impact in the lives of people all over the world and has even saved some.
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