BOC: Ne-Yo and his brand

Ne-yo is an R&B singer known for his melodic voice and relatable love/heartache songs. According to his website he has managed to produce three number one albums in less than five years. He is a Grammy-award-winning singer, songwriter, and producer. His brand is consistent throughout his website on being a gentleman. The link of his webpage is even "year of the gentleman". He sets himself apart from the rest of the R&B singers by proclaiming his respect for women, not just being famous & rich with massive amounts of women but being with the right one. In his biography he mentions that most performers nowadays sing about the same thing and the same situations which is going out, being ridiculously rich, women, sex, and alcohol. He wants to stray away from that and produce music that has more meaning and more heart.