Audi A4

August Horch, the founder of a company called Horch & Co which was started in 1901 is where this brand all began. With the help of only 15 workers, he was able to create a car that go up to 32km/h which was an improvement at the time. "Audi" is the latin name for Horch. Even before the first world war, cars built under this brand won several rallies. They joint a union of four companies such as "DKW, HORCH, & WANDERER" which with Audi, represents the four rings.

This brand is recognized as one of the "German Big 3" luxaey automakers, mostly compared to BMW & Mercedes. What a lot of people don't know is that Audi is actually a part of the Volswagenm group as well.

The Audi A4 was introduced to be more affordable than most models. it's MRSP is $32,500 for their 2013 model. The car is a 4-door sedan and it directly competes with the BMW 328i. Both of these cars have a 4-cylinder engine but the BMW is slightly more expensive. When it comes to speed and looks, the BMW was preferred, but the Audi ends back on top for it's exceptional safety features and innovative technology.

"Beauty is in the details. Take a closer look and discover why every Audi is worthy of wearing the four rings. Follow the progressive lines through the subtle curves to the distinctive profile. The interplay yields an aerodynamic brilliance that’s as pleasurable tearing down an open stretch of road as it is staring at it in the driveway."

Each year they make sure to improve the A4 and make it irresistable to upgrade. Not only do they find ways to improve the exterior and interior but the never stop working on hopw they can improve the engine as well, which is what the brand is known for.

Standards are set high for luxary cars but audi a4 is both a privellage and necessity for a small family or single household, the space inside is very convenient, leather seats for a weather enduring characteristics. It features a smooth drive and is very specific about how to take care of it and how to use it.

"The 2013 Audi A4 is impeccably engineered for driving" Audi promotes itself emphasizing it's modern luxary, it's steps away from what is known as classic and ordinary. More than anything, it is new. Thje brand strives on innovation. When you're driving on the street and you see bright LED headlights, you automatically know that the car is going to be an Audi. "Halogen headlights with daytime running lights"

Without being said, this brand has proven it's name and what people expects out of them, with each year they become more recognized and more in demand.